Optimized Business Website Design the First Step in Internet Marketing

Optimized Business Website Design the First Step in Internet Marketing Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!Optimized Business Website Design The First Step in Internet MarketingUpdated On 08/01/2016Author : Jacob JoshTopic : BloggingShort URL : http://hbb.me/1TIo6JM CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogThe following opinion is probably highly debatable and may not even be a popular stand at that. I feel that the craze of Twittering is a waste of time in terms of ROI. As is many of the other forms of marketing that is not directly related to the Internet.Hopefully some of the dust has settled from that last paragraph!I personally subscribe to the philosophy of exerting 20% of my effort toward realizing 80% of my returns. Rather than spending 80% of my time to gain only 20% return on my time invested. That is how I feel about some of these avenues of marketing a business.Please don’t get me wrong I have a Twitter account and Twitter on a semi-regular basis. But I am rea listic as to the hopes of ever realizing a return on my investment of time.I don’t think anyone has ever sold a John Deer tractor on Twitter!I believe that owning and operating an Optimized business website can’t be beat when it comes to return on investment. When asked by a business owner that wants to realize additional revenue from their business on the Internet how this can be accomplished my answer is always the same.Develop a business website that reflects the business personality and professionally offers the public your products or services offered.Aggressively invest in that website with an off page optimization campaign. This means invest not only in having your website optimized but engage in a back link campaign that enhances your website, the keyword phrases you are marketing, and the products or services you offer the public.READAre You Damaging Your Blog With These 5 Rookie Mistakes?Many a business owner has had a beautiful website designed and unfortu nately not by a website designer that is well versed in Internet Marketing or SEO. Unfortunately this website will never be a real asset to its owners without marketing it properly. It is lacking the juice that will drive it to the top of the organic search engines. This where profits are generated, ranking well in the organic search engines.Internet marketing starts with a business website that is designed with SEO in mind from conception and once launched live invested in with back link building. Being a portland oregon SEO firm, we are expert in designing SEO friendly website.Back links can be procured by many means. Below is a list of the most fertile means.Article writing and publishing online as a guest blogger on other peoples blogs.Press Releases published professionally on the Internet.Adding your business in directories with links into your website.Commenting on other peoples blogs so long as they do not have no follows.Link baiting is the best way to generate natural back linksThis type of work acquiring links is very time consuming and sometimes it is more cost effective out sourced to companies that specialize in this type of marketing.Bottom line of all the ways you can participate in Internet Marketing there is better way of realizing a good ROI  in both time and money than with a well engineered business website that is participating in an off page optimization campaign.

White And Black People s Influence On American Culture...

Throughout the 1920s and 1930s, a number of demographic, political, and economic changes greatly impacted American culture and society. (Patterson Carney, 2003.) White and black people in America were still segregated and African Americans were treated as inferior (â€Å"BBC - Higher Bitesize History - Race relations between the wars,† n.d.), though they began to fight against discrimination in this period. (â€Å"Jazz Exacerbates Racial Tension,† n.d.) Music both reflected and played a role in the changing attitudes towards race in the US at this time. From the early 1920s until the early 1950s, major and independent record labels labeled records recorded by African American artists as â€Å"Race Records†. (â€Å"‘Race Records’-Definition,† n.d.) The term†¦show more content†¦I will do this by outlining the role of race in American society during the 1920’s, the migration of many African Americans to the North, the creation of â€Å"Race Records† and the way in which Blues music was marketed to African Americans. Then, I will analyse the role of race in the creation and development of Jazz, the attitude towards African Americans in US society as reflected in Jazz music, the tensions between black people, white people and Creoles in New Orleans and the impact this had on the creation of Jazz, and finally discuss the role of race in Vaudeville. Despite slavery being abolished in 1865 and black people in America being legally free, most white Americans still considered African Americans to be inferior. They faced constant discrimination and hostility, and were treated as second-class citizens. (â€Å"BBC - Higher Bitesize History - Race relations between the wars,† n.d.) In the Southern states of America, where the majority of African Americans lived in the early 20th Century, white superiority was enforced and racial discrimination was legal. Southern states introduced laws to keep black people and white people separated and limit African Americans’ rights, and it was virtually impossible for them to challenge segregation. (â€Å"BBC - Higher Bitesize History - Race relations between the wars,† n.d.) The South became a very

Who is to Blame in Romeo and Juliet Essay - 2468 Words

Romeo and Juliet is set in Verona. They are two star crossed lovers from two different families who have been feuding for generations. This is apparent in the line â€Å"The quarrel is between our masters and us their men†. This demonstrates that the play is destined to result in tragedy. The effect that is created on the audience is that the families have been fighting constantly for many years and that it has been passed down from generations to generations. The Montague’s and Capulet’s ancestors were feuding and this fight has carried on over the years. Looking from a social context women were ruled over by men. Women were possessions or baggage. This relates to the play through Capulet and Juliet’s relationship. Capulet tells Juliet†¦show more content†¦An Elizabethan audience would find this engaging as they loved fights which lead on to end in tragedy. In the Elizabethan era this is what their society would have been like. Secondly Tybalt sends a decree for a fight and he kills Mercutio. This is shown by â€Å"I will not budge for no man’s pleasure, I†. This reveals that Mercutio wants to have a fight with Tybalt. Tybalt wants to have a fight with Romeo the most but Mercutio gets in the way. Mercutio feels that he must stand by the Montague’s. He feels he needs to be a true Montague and fight. Romeo retaliates and kills Tybalt in anger and revenge for his friend. This is apparent in the line â€Å"Either thou or I, or both, must go with him. This conveys that Romeo felt he had to get revenge for Mercutio but he really didn’t mean to kill Tybalt and couldn’t believe that he’d actually done it. Thirdly Romeo is banished from Verona for the murder of Tybalt. This is shown by â€Å"And for that offence immediately we do exile him hence†. This implies that Romeo has committed such a terrible crime that he is not even permitted to stay in Verona. This can link to the tragedy of the play because if Romeo just controlled his anger and revenge and didn’t kill Tybalt the Romeo and Juliet would be able to see each other. Romeo can be blamed for the tragedy in this way. Then Capulet forces Juliet into marrying Paris but she doesn’t abide. I know this because he says â€Å"Hang thee young baggage, disobedient wretch!†Show MoreRelatedRomeo and Juliet Who Is to Blame778 Words   |  4 PagesRomeo and Juliet essay The story of Romeo and Juliet is the best tragedy ever to be written. The tale of two adolescents taking their lives because of their love for one another has inspired a lot of controversy as to whether the adults surrounding these adolescents could have done something to prevent this tragedy. The truth is the adults in the situation are ultimately to blame for the deaths of their love struck teens. This essay will explain why Friar Laurence, Nurse and to a lesser extentRead MoreWho is to Blame in Romeo and Juliet? Essay987 Words   |  4 PagesWho to Blame for the Deaths of Romeo and Juliet The deaths of Romeo and Juliet didnt really need to happen, as it wasnt them, but the people around them that were fighting and disagreeing. Romeo and Juliet did their best to keep out of the violence but the people around them such as family friends and the local community that were making them unhappy. Romeo is a young teenager of the Montague Household, who falls in love with Juliet, a Capulet whose family are ancientRead MoreWho is to Blame in Romeo and Juliet? Essay933 Words   |  4 Pagespair of star crossed lovers take their life’ 1.2.chorus. Romeo and Juliet, a very famous play written by William Shakespeare, is filled with nearly every powerful emotion imaginable, love, lust, hate, desire, spite, joy, happiness, depression, adoration, anger, vengeance and so many more. The tragic deaths of Romeo Montague and Juliet Capulet were brought about by how the people around them and they themselves dealt with these emotions. Blame is defined in the dictionary as to feel or declare thatRead MoreRomeo and Juliet: Who is to Blame? Essay587 Words   |  3 Pagesbrings love and affection, but when taken to the extreme, it can lead to tragedy and despair. Among the great literary tragedies, Romeo and Juliet may be the most famous of them all. The eternal feud between the Montegues and Capulets prohibits the love of Romeo and Juliet and ultimately results in their unfortunate deaths. It may be difficult to truly determine who is to blame for the tragedy, because their lives had been influenced, criticized, and controlled by many figures. Among the most importantRead MoreWho Is Blame For The Tragedy Of Romeo And Juliet?1273 Words   |  6 PagesWho to Blame for the Tragedy of Romeo and Juliet? What causes people to believe in fate? Fate is like a powerful force that cannot be controlled by anyone. Romeo and Juliet, the two lovers were victims of fate or destiny. Romeo and Juliet saw each other, and they loved each other immediately after 5 minutes, but their families were enemies because they always fight with each other. Romeo and Juliet were victims of the environmental factors, the authority figures, and by their own mistakes. All ofRead MoreWho Is Most to Blame for the Deaths of Romeo and Juliet?2905 Words   |  12 PagesWho was the greatest contributor to the death of Romeo and Juliet? In this essay I will be writing about William Shakespeare’s play Romeo and Juliet, I will be doing an in-depth analysis as to who I think is most to blame for the sad eventual deaths of Romeo and Juliet, analysing each character in detail. First, let’s start with the general storyline. It is fourteenth century Verona, an Italian city. Two families, the Capulet’s and Montague’s, have been feuding for centuries, the reason for thisRead MoreThe Death of Romeo and Juliet and Who is to Blame Essay examples1376 Words   |  6 PagesThe Death of Romeo and Juliet and Who is to Blame Romeo and Juliet is a tragedy by William Shakespeare, in which a young boy and girl fall in love and commit suicide. They come from 2 different families which have a deadly feud against one another. Romeo goes to a masked ball at the Capulets household where he falls in love with Juliet. He then proposes to her after the party in secret at Juliets balcony. Romeo then arranges a secret weeding with Friar Lawrence andRead MoreWho to Blame in Romeo and Juliet ´s Death? Essay698 Words   |  3 Pagesresponsible for the two lovely lover-Romeo and Juliet’s death? In my opinion, there is no one particular person to really blame on their death. However, it is every single person are should be blamed for the deaths of both Romeo and Juliet. If I was answering the question of who were the few most responsible people for their tragedy-it would be three people. Because of people’s decision and different point of view, the people most responsible for the deaths of Romeo and Juliet are Lady Capulet, Nurse, andRead MoreWho Was to Blame for the Deaths of Romeo and Juliet? Essay2019 Words   |  9 PagesWho was to blame for the deaths of Romeo and Juliet? In this essay I will be exploring the reasons as to why some people would argue that a certain person or people are to blame for the deaths of Romeo and Juliet. I will show understanding of the plot, character and themes and Shakesperes use of language and dramatic devices within the play. Firstly, some people believe that the parents of Romeo and Juliet were to blame for their deaths because of the ongoing feud between the two families. TheRead MoreThe Tragedy of Romeo and Juliet: Who Is to Blame for Their Deaths?1460 Words   |  6 Pagesand critically acclaimed of Shakespeares plays has to be Romeo and Juliet, a romantic tragedy concerning the fate of two young star-crossed lovers (Prologue, l. 6). The play focuses on romantic love, specifically the intense passion that springs up at first sight between Romeo and Juliet and the deaths of the two characters because of their eternal love for each other. While there could be various reasons for the deaths of Romeo and Juliet, it is obvious that both the two households and significantly

My Personal Perspective Of Counseling - 1121 Words

As I have stated throughout this paper, it is difficult to discern a child’s desire to change verses an adult’s desire for them to change. This applies to goals of counseling as well. In reality, parents, teachers, and administrators determine when counseling has been effective. Typically children in schools are referred to counseling for externalizing behavior, these behaviors can be easily measured and tracked. Counseling is considered effective when the behavior of referral has decreased. All expenditures in a school have to be justified, demonstrating a change in externalizing behaviors is one way to do this. From my personal perspective, counseling is effective when a child has increased awareness of why they engage in a behavior. Counseling in schools often focuses on decreasing a behavior, not assisting the child in identifying why they engage in behavior. I also think counseling is effective when a child has greater self-acceptance and personal agency. As I have reiterated, I think change occurs by modifying cognitions and developing a more robust narrative. An effective therapist helps a child develop a meaningful narrative, and modifies maladaptive assumptions. I think the concept of becoming one’s own therapist is important with children. I want to give children the tools to maintain change. Within the confines of a school setting, therapy ends when the child’s Individual Education Plan indicates, or when administrators and teachers are no longer willing to allowShow MoreRelatedThe Ethical Decision Making Model1008 Words   |  5 Pagesneeds, views, and perspectives specific to those not considered part† of the dominant White-Western culture. Only in recent decades have we truly started to address this gap and the needs associated with serving others from a culturally sensitive standpoint. The American Counseling Association (ACA) has slowly adapted to these needs by integrating culturally sensitive language in t he ACA Code of Ethics; however, culture permeates every aspect and every level of the counseling process and does notRead MoreReflection And Reflection Of Group Counseling916 Words   |  4 PagesReflection of Group Counseling As I began the Group Process and Dynamics course, I was excited to become educated and experienced with group counseling. Group counseling is a topic I have enjoyed in the past and have continued to be fascinated by. I have learned the elements of a group process through observation and research. The group process consists of several elements that come together when the group begins and ends when the group is terminated. I have observed group norms, group cohesionRead MorePsychology, Theology, And Spirituality1413 Words   |  6 PagesChristianity Counseling† by Mark R. McMinn (2011) is an informative read that delves into the issues of practically integrating concepts of psychological counseling in the Christian context. Some of the questions that McMinn (2011) aspires to address in the book include whether it is appropriate to pray with clients, the role of confession during the therapy process, whether counselors should use scripture memory during the interventions as well as the role of forgiveness and sin during the counseling therapiesRead MoreChallenges Faced By Ethnic Minority Supervisors1216 Words   |  5 PagesClinical Supervision Personal Preparation My specialization paper will focus on the challenges faced by ethnic minority supervisors in clinical supervision. My paper is guided by the courses I took in the doctoral program, my personal experience as a supervisor and the gaps in literature review that motivated me to pursue this area of research. In the past two and a half years of my doctoral program, I took courses (advanced clinical supervision, advanced family counseling, and independent researchRead MorePersonal Philosophy of Guidance1367 Words   |  6 PagesGUIDANCE (EDCO 201) Prof. Evelyn Alobba A Personal Philosophy of Guidance My personal philosophy of guidance, as a future counselor someday, is to guide an individual live a life of happiness and contentment in the midst of a discontent world. For an individual to achieve this, I will help her realize and achieve his or her full potentials through growing in spirituality. Spirituality, for me, is having and maintaining a personal relationship with the Creator--God. As a ChristianRead MoreInfluences of My Personal Counseling Philosophy747 Words   |  3 Pages ¬When considering what my own personal philosophy of counseling would be, it was eye opening to consider who I was a person and how much I have grown. The self analysis was new to me because I never thought about how I do that on a day to day basis. Reviewing the questions I found that a lot of my focus surrounded family, my significant other, and close friends. Constantly living in a diverse population and having that as my surrounding also made its mark in my answers. I also noted that both pastRead MoreA Critical Issue Of Counseling And Psychotherapy1519 Words   |  7 PagesAs we are beginning to learn, the way we approach counseling and our clients derives from our own perspectives and experiences. As it says in our text, â€Å"A critical issue in counseling and psychotherapy is t hat the same comment may have different effects on individuals who have different personal life experiences and multicultural backgrounds, because everyone has a unique history with a unique pattern of communication.† This proves to be true as fundamental principals of the social animal, everyRead MoreDescription And Rationale Of The Examination Of School Counselors Essay961 Words   |  4 PagesIntroduction and Rationale I am sharing my view in regards to the article Examination of School Counselors’ Activities: From the Perspective of Counselor Efficacy and Collaboration with School Staff. In this article Atici conducted a study with nine counselors in regards to their activities, collaboration with staff members and their efficacy. I will discuss the articles strengths and weakness from my point of view. I will be sharing the outcome/results in regards to Atici’s research. I will mentionRead MoreAn Iep Meeting And Learn How The Meeting Is Conducted847 Words   |  4 Pagesstarted practicum in February, the applications for high school were submitted. My site supervisor did not have a classroom lesson to present while I was completing my hours. I want to learn how to conduct a classroom lesson and connect that lesson to counseling. Finally, there were not any ACS cases occurring with a student for me to learn about the ACS process. Because my counselor was busy showing me other counseling duties, the topic of ACS was not mentioned. Hopefully in internship, I will beRead MoreA Research Study On Fresh Start Program1462 Words   |  6 Pagesapproximately 4 weeks ago (H. Vanderbusch, personal communication, February 29, 2016). She graduated from Mount Mary College with a Master’s in Art Therapy and Professional Counseling (H. Vanderbusch, personal communication, February 29, 2016). She works as a Clinical Therapist at Wheaton Franciscan Healthcare in the Fresh Start Program (H. Vanderbusch, personal communication, February 29, 2016). The Fresh Start Program is a program for at-risk students (H. Vanderbusch, personal communication, February 29, 2016)

Consumer Behavior in Australia

Question: Explain the consumer behavior in Australia. Answer: Australia is a very urbanized country with the population in very concentrated places. As a marketer, it is very important to understand the marketing implications of an urbanized country. The urbanized setting is of the country provides attractive proposition for the marketers and also provides long term growth strategies for the marketer. Major stress need to be laid on online retailing including direct and through channels. People in urbanized country have a high standard of living with high per capita income. The people have high spending capacity. As a marketer, I can indulge in promoting and advertising comfort and luxuries. Better advertising strategies, better and high quality products and better sales promotion techniques can be adopted. Use of social media and internet advertising should be practiced foot such population distribution (Gunter and Furnham 2014). The demographic pattern of Australia depicts that the population of Australia comprises mainly of older people. The older people are higher compared to younger people with 14.7 % of the people belonging to the 15-64 age categories. The marketing manager of an online travel agency needs to make special arrangements for the older people. The seating arrangements in different modes of transport for the older people should be made and given notice to. There should be special attention given to medical facilities and the availabilities of wheelchairs and other medicals equipments. The marketing manager needs to pay attention to the needs and demands of other age category as well. Better leisure and entertainment factors need to be evaluated. Food and Lodging should be assessed for the younger category people. Thus, the marketing manager needs to focus on the income, purchasing power of the different age group buyers, occupation and the education requirements of the demography. The demand pattern and requirements of different age groups will be different. As a manufacturer of shoes for older women, there would be special attention given to women of cognitive age and chronological age. There are specific attention given to women belonging to cognitive age category and chronological age category. As the manufacturer of shoes, focuses have to be on women of the old age category and those suffering from ailment. Medicated shoes should be made for such women, who had joint and foot related issues. The packaging style could be complicated for old ages people. Therefore, one has to be careful about the packaging style and the communication style adopted for such people. 2D and 3D style of packaging with proper communications regarding the direction for use of opening for packages (Smith 2014). Packaging and communication style should be made easy and lucid for chronological age group. In order for the products to be easy to use and consumer friendly, the packaging and communication style should be easy and lucid. According to the Roy Morgan segment, different products are chosen for different segments. For the young and optimistic segment, new technological equipment like mobile phones would be preferable. The socially aware segment could use products such as nicotine quitting chewing gums, which are helpful in quitting cigarettes. For the something better segment, improved and upgraded versions of consumer products. For the look at me segment, products highlighting social status and social esteem should be promoted. Jewellery and luxury items like car should be promoted. For conventional family life, modern equipment like microwave equipment and LED televisions would be famous. For traditional family life segment, traditional stuffs like magazines, books and traditional and ethnic wear would be famous. Basic needs segments would focus on basic necessities like food and clothing would be famous. Real conservatism segment would prefer traditional and cultural products like traditional Australi an farming equipments etc (Solomon 2014). Reference List Gunter, B. and Furnham, A., 2014.Consumer Profiles (RLE Consumer Behaviour): An Introduction to Psychographics(Vol. 5). Routledge. Smith, N.C., 2014.Morality and the Market (Routledge Revivals): Consumer Pressure for Corporate Accountability. Routledge. Solomon, M.R., 2014.Consumer behavior: buying, having, and being. Engelwood Cliffs, NJ: Prentice Hall. Solomon, M.R., Russell-Bennett, R. and Previte, J., 2013.Consumer behaviour: Buying, having, being. Pearson Australia.

The Aztec Indians, Who Are Known For Their Essays (488 words)

The Aztec Indians, who are known for their domination of southern and central Mexico, ruled between the 14th and 16th centuries. Their name is derived from Azatlan, the homeland of the north. The Aztecs also call themselves Mexica and there language came from the Nahuatlan branch of the Uto-Aztecan family. The Aztecs were formed after the Toltec civilization occurred when hundreds of civilians came towards Lake texcoco. Late families were unfortunate and were forced to go to the swamp lands. In the swamp lands there was only one piece of land to farm on and it was totally surrounded by more marshes . The Aztec families some how converted these disadvantages to a might empire known as they Aztec Empire. People say the empire was partially formed by a deeply believed legend. As the the legend went it said that Aztec people would create a empire on in a swampy place where they would see an eagle eating a snake while perched on a cactus which is growing out of a rock in the swamplands. This is what priests claimed they saw while entering the new land. By the year 1325 Their capital city was finished. They called it Tenochtitlan. In the the capital city aqueducts (piping) were constructed, bridges were built, and chinapas were made. Chinapas were little islands formed by pilled up mud. On these chinapas Aztecs grew corn, beans, chili peppers, squash, tomatoes, and tobacco. Tenochtitlan (the capital city) was covered in giant religious statues in order to pay their respects to the gods. In the Aztec religion numerous gods controlled an Aztec's daily life. Some of these gods include: Uitzilpochtli (the sun god), Coyolxauhqui (the moon goddess), Tlaloc (the rain god), and Quetzalcoatl (the inventor of the calendar and writing). Another part of the Aztec religion was human sacrifices. For their sacrifices the priest would lay the man or woman over a convex (rounded) stone, then he would take a sharp knife and cut the victims heart out. They did this because they believed that good gods could prevent bad gods from doing evil things and they also believed that good gods got their strength from human blood and hearts so they had sacrifices in order to keep their gods strong. For major rituals warriors were sacrificed, for the warrior this was one of the greatest honors and for minor rituals prisoners were used. In an Aztec marriage the grooms shirt is tied to the brides dress in order to express there bonding and after the wedding incents were burned for 4 days before proceeding with the marriage. In 1519 Hernando Cortes, a Spanish explorer, led over 500 men into Aztec territory to search for gold. Aztecs thought he was a representative for a certain white skinned god so they respected him. It all changed when the Aztecs saw that Hernando was melting down their golden statues and shipping them back to Spain. The Aztecs decided to attack Hernando and his men. The Aztecs were successful and drove the Spanish away. In 1520 the Spanish attacked the Aztec's capital city and destroyed their civilization. That was the end of the Aztec's mighty empire had built so long ago.

Pepsi Coke Challenge Lab Report Essays

Pepsi Coke Challenge Lab Report Essays Pepsi Coke Challenge Lab Report Paper Pepsi Coke Challenge Lab Report Paper The second one was hat there is no difference between brushing your teeth and not brushing your teeth, within the last thirty minutes, in their ability to distinguish between Pepsi and Coke. After doing the test and performing the necessary calculations on the chi-squared test, I found out that a greater amount of people who brushed were able to correctly identify the cola products. INTRODUCTION: If you were given a blind taste test and asked to distinguish between two products, how confident do you think you are in telling the products apart? In my Biology 141 class, we did the Pepsi/Coke Challenge and that challenge was simply about vying individuals a blind taste test, and asking them to distinguish between Pepsi and Coke. There are many reasons why reasons people perform blind test. These test can be sent, smell, feel or taste. In marketing, a blind taste test is used as a tool for companies to see how they can improve their product. It is also used as a tool for companies to develop their brand. For example, many restaurants select random people to taste their food, so that they would know which dish needs more improvement. The results of these tests are not always the same. This is because there are some people who may use those products very frequently, so they are more likely to tell the difference between the two products. On the other hand there are those people rarely use the product, so they will have a harder time distinguishing between the product and they are more likely to get it wrong. Then there are those people who are stuck between the two extremes who uses the product often enough, but they are unsure. However, I know that brushing your teeth and drinking or eating right after causes whatever you are eating or drinking to taste funny. Knowing this, the question I ask is, Is there a difference between brushing your teeth and not brushing your teeth, within the last thirty minutes, affect their ability to distinguish between the Cola products Pepsi and Coke? HI : There is a difference between brushing your teeth and not brushing your teeth, within the last thirty minutes, in their ability to distinguish between Pepsi and Coke. H2O: There is no difference between brushing your teeth and not brushing your teeth, within the last thirty minutes, in their ability to distinguish between Pepsi and Coke. If there is a difference between brushing your teeth and not brushing your and Coke, then there will be a difference in the percent that each group correctly identifies the colas in a blind test. METHODS: In order to get accurate results in our Pepsi/Coke Challenge blind test, the Biology 141 class disguised each can by wrapping aluminum foil over the entire can. We then decided to only ask fifteen students who attend the University of the Virgin Island on SST. Thomas campus to participate in our challenge. Before leaving the lab, the class was split into two groups, Comparison or Single Cola (which was Pepsi). The Comparison group gathered thirty cups, so that the participants wouldnt reuse the same cup and alter the taste by mixing the two products, fifteen questionnaire forms, an ice bag, ice three Coke cans and three Pepsi cans. The Single Cola group gathered fifteen cups, fifteen questionnaire forms, an ice bag, ice, and three Pepsi cans. We placed the cans that werent being used as yet into the ice bag until the one can being used was empty. Before giving the students the products to taste, we had them fill out the questionnaire that had questions such as, Did you take this test today? Have you eaten anything recently? Have you brushed your teeth within the last thirsty minutes? Which cola product do you like best out of Pepsi and Coke? How confident are you in distinguishing between the two cola products? If any student reported that they had taken the report earlier that day, we eliminated them and selected someone else who hadnt to fill their position. After asking the fifteen students, we then went back to the lab to record our finding on a spreadsheet. RESULTS: For our Pepsi/Coke Challenge, there were two hundred and thirty six people who did the test. Of he two hundred and thirty six people, fifty six people who brushed and seventy people who didnt brush identified the Cola products correctly. Everyone in the people who brushed section correctly identified the product, but one hundred and ten people in the didnt brush section got the test wrong. This represents 100% of the people who did brush and 38% of the people who didnt brush. After performing a Chi Square test, we saw that there was a greater percentage of people who couldve identified the product were the ones who brushed (SD 64. 1, chi-square = 3. 841, 1 degree of freedom). Figurer: A greater percent of people who brushed correctly identified the products. DISCUSSION: A greater amount of people who brushed were able to correctly identify the cola products. From the values given from the chi- squared test, this implicates that there is a difference between brushing your teeth and not brushing your teeth, within the last thirty minutes, in their ability to distinguish between Pepsi and Coke. Knowing this, I know that my second hypothesis, There is no difference , is incorrect and can be eliminated. The differences found in this test may be that the people who brushed may eave a cleaner mouth so they were more capable to tell which product was Pepsi and which one was coke. Most participants were able to tell the difference between Coke and Pepsi because they probably drink these cola products frequently. There were other people who knew the difference because they only drank Coke since they did not like the taste of Pepsi and vice-versa. Other people were able to tell the difference just by smelling it because they said that Pepsi had a sweeter scent. Since we only tested VI students, the results may vary if we were to do this challenge on another set of individuals.